Free for iPhone and Chrome · Coming soon

Just your
folks.

Folks shows you what your friends and family are up to, newest first, and then lets you go. No Stories. No Reels. No strangers. No ads. No like counts to compete over.

We only use your email to tell you about Folks.

Free forever. No ads. No subscription.

folks 2 new

mom

mom Everyone made it home for Sunday dinner. Missed you!

You're all caught up That's everything new from your people.

What Folks takes away

Stories Reels Ads Suggested posts Like counts Endless scroll

How a visit to Folks works

1Open FolksSign in with the Instagram account you already have. Folks is just a calmer way to see it.

2See your peopleOnly the people you follow, newest first. Like and comment like normal.

3You're all caught upThe feed ends when you've seen what's new. Close it and get on with your day.

Why we're building Folks

Social media stopped being about your people.

7%of what people see on Instagram comes from friends, down from 11% in 2023.Meta's own slide, FTC trial, April 2025

2×the risk of depression and anxiety symptoms for teens on social media 3+ hours a day.U.S. Surgeon General, May 2023

46%of U.S. adults would rather see a newest-first feed. Only 26% prefer the algorithm.YouGov poll, August 2026

Free. No ads.
No subscription.

You're not the product. Folks is free for everyone, and supported only by people who want to chip in.

Our mission

Bring social media back to what it was for: keeping up with the people you love.

We take away the ads, the endless suggestions and the like counts, so the time you spend online leaves you closer to your people, not comparing yourself to strangers or being sold to.

Why I built Folks

I quit Instagram. I missed my folks.

I deleted Instagram because it had stopped being about the people I care about. My feed was Reels, ads and strangers, and the posts from my friends and family were buried somewhere underneath.

The one thing I missed was seeing what my friends and family were up to. If there had been a way to see just them, newest first, with nothing else, I would have kept it.

So I built that. Folks shows you your people, newest first, and ends when you're caught up.

My goal isn't to make money off the people who use it. No ads, no subscription, nothing to sell you. If Folks makes someone's life a little better and gives them back time with the people they love, that's the whole point.

ColeFounder of Folks

Questions

Is Folks really free?

Yes. No ads, no subscription, no paid tier. If you love it, you can leave an optional tip.

Do I need a new account?

No. You sign in with the Instagram account you already have, and Folks shows it the calm way. Your friends don't need to do anything.

What does Folks do with my data?

Nothing. Folks doesn't collect your data or show ads. Your settings stay on your phone. Instagram still works the way it normally does when you sign in. If you join the waitlist, we keep your email only to tell you about Folks.

Can I still post, like and comment?

Yes. You can post, like and comment. Folks just hides the numbers, so nobody's keeping score.

When can I get it?

Folks is being tested now. Join the early access list and we'll let you know as soon as it's ready for iPhone and Chrome.

Get your folks back.

Be first to try Folks on iPhone and Chrome.